And for those who are amazed at
how far NBC has fallen:
NBC Finishes In 8th Place Thursday @ 10 PM
Fourth-ranked NBC slipped four more notches at 10 PM last night in the Thursday slot it once dominated with powerhouse drama ER, then the highest-rated show on television. The latest NBC series to take over ER‘s Thursday 10 PM slot, new legal drama The Firm, drew a puny 0.9/2 in the key adults 18-49 demographics last night, ranking eighth is the hour behind the Big 3 broadcast networks as well as 4 basic cable networks, including slot leader MTV with its juggernaut Jersey Shore. Despite the continuous ratings decline for The Firm, which dropped another tenth in its third week to reach levels well below the series it replaced, Prime Suspect, a rep for NBC said that there are no plans to pull the legal thriller off the schedule. The Firm, a sequel to John Grisham’s novel and the 1993 movie, was an acquisition and costs NBC far less than a traditionally produced drama series would. If the series continues to slide in the ratings as it has done in every airing to date, it will be interesting to see whether NBC would be able to hold onto the Top 10 in the hour next week. Here are the Top 8 programs at 10 PM last night among 18-49:
Quote:
1. MTV Jersey Shore, 3.5/9 in adults 18-49
2. CBS The Mentalist, 3.0/8
3. ABC Private Practice 2.1/5
4. TNT NBA Basketball 1.9/5
5. TBS The Big Bang Theory rerun 1.5/4
6. UNI Rosa De Guadalupe 1.1/3
7. A&E Beyond Scared Straight 1.0/3
8. NBC The Firm 0.9/2
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