While Adele's "21" returns, as expected, to the No. 1 slot on the Billboard 200 albums chart for a tenth non-consecutive week (114,000; down 5%) and Lady Gaga's "Born This Way" falls to No. 2 (100,000; down 42%), the real news is the stunning re-entry at No. 3.
The original Broadway cast recording of "The Book of Mormon" comes roaring back in at No. 3 with 61,000 sold (up 2,116%) following the show's nine Tony Award wins on Sunday, June 12. It is the highest charting Broadway cast album -- and first top 10 -- since 1969, when "Hair" spent 13 straight weeks at No. 1.
And, with a whopping 61,000, "Mormon" owns the largest sales week for any cast album since Nielsen SoundScan began tracking data in 1991. The previous best sales week for a cast set belonged to the original London cast recording of "Phantom of the Opera" (Highlights), which sold 54,000 over the Christmas week of 1992.
'Book of Mormon' Wins Best Musical at Tony Awards,
Bono & the Edge Make Appearance
"The Book of Mormon" actually debuted on the chart three weeks ago at No. 31 with 13,000 in sales, when it was initially only available as a digital album. It saw a physical CD release on June 7, just in time to capitalize on its Tony Awards momentum: it went into the June 12 kudocast with a field-leading 14 nominations.
After its initial first week, the "Mormon" album fell to No. 124 (4,000) and then slipped off the tally last week -- only to re-enter now at No. 3 in a post-Tonys frenzy.
No doubt the set is also spurred on by AmazonMP3's multi-day sale pricing of the digital album. The retailer offered it at just $1.99 for four days during the sales tracking week that ended on Sunday night. AmazonMP3 tweeted and promoted the set almost daily from Thursday June 9 through Sunday evening. In turn, of the album's 61,000 haul, downloads make up an exceptional 85% of its sales week.
The show -- with music and lyrics by "South Park" creators Trey Parker and Matt Stone and "Avenue Q" co-writer Robert Lopez, opened on March 24 at the Eugene O'Neill Theatre. Ads touting the cast album have been running during airings of "South Park" on Comedy Central, while Parker and Stone have chatted up the show on everything from NBC's "Today" to "The Daily Show With Jon Stewart." "The Book of Mormon's" nine Tony wins included best musical, direction, featured actress (Nikki M. James) and score.
Elsewhere in the top 10 this week, rapper Tech N9ne has a banner week, earning not just his first top 10 album but his best sales week yet as "All 6's & 7's" debuts at No. 4 with 56,000. The set also crowns the Top R&B/Hip-Hop Albums chart -- his first leader on that list. His previous best week came when "Killer" debuted and peaked at No. 13 on the Billboard 200 with 36,000 in 2008.
Brooks & Dunn's Ronnie Dunn goes solo at No. 5, taking a bow with his self-titled debut album (45,000). The set also enters at No. 1 on the Top Country Albums tally. Rock band All Time Low sees its first Hopeless album released via DGC/Interscope, "Dirty Work," climb in at No. 6 with 44,000. Their last studio release, 2009's "Nothing Personal," arrived at No. 4 with 63,000.
All Time Low Does 'Dirty Work' with Rivers Cuomo, The-Dream
Jason Aldean's "My Kind Of Party" continues its climb back up the Billboard 200 as it rises 8-7 with 41,000 (up 23%). The singer performed the album's "Dirt Road Anthem" with Ludacris on the June 8 CMT Awards. Fellow country star Brad Paisley is right behind Aldean, as his "This Is Country Music" slips 6-8 with 38,000 (down 29%). The "Now 38" compilation slides 7-9 (31,000; down 20%) and Death Cab for Cutie's "Codes and Keys" falls 3-10 (30,000; down 71%).
http://www.billboard.com/#/news/adel...05231062.story
BILLBOARD RESULTS:
1. Adele, "21"
2. Lady GaGa, "Born This Way"
3. "The Book of Mormon" Original Broadway Cast recording
4. Tech N9ne, "All 6s & 7s" (DEBUT)
5. Ronnie Dunn, "Ronnie Dunn" (DEBUT)
6. All Time Low, "Dirty Work" (DEBUT)
7. Jason Aldean, "My Kinda Party"
8. Brad Paisley, "This Is Country Music"
9. "NOW That's What I Call Music!, Vol. 38"
10. Death Cab for Cutie, "Codes & Keys"
before that I had only heard one of her songs. 
lol
Stabilizing very nicely. I hope she gets an increase when the video comes out