They have high expectations for the film. This is from the Holly wood Reporter article:
Quote:
For Never, Paramount turned a $13 million budget into $97 million in box-office receipts to date. As such, the film's production partners, which include Imagine Entertainment, Pulse Films, AEG Live and MTV Films, along with executive producer Craig Brewer, have high expectations for Part of Me. Lipsitz says she and co-director Dan Cutforth hope to see the July 4 holiday take top Bieber's $30 million opening thanks to Perry's "larger international following" (a performance as part of the Macy's annual fireworks spectacular should provide a healthy boost), not to mention the long weekend.
Katy's base has grown tremendously, but I think their expectations are too high if they're expecting $30 million opening weekend What do you think?
They are really working the promo for the movie, almost every movie Ive seen as of late has shown the trailer, I hear all about it on the radio, TV, and the internet, I dont think its gonna flop, a lot of non stans and even non fans are going to see it, shes gonna expand her fanbase a whole lot with it, when people see how she truly is.