Quote:
Originally posted by shelven
4 out of the Bottom 5 songs on the pop callouts are currently big hits. Seems like callout scores are having an increasingly smaller influence on radio programmers' decisions.
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Well, all 4 of those (ITAPII, MM&I, PILLOWTALK, & Work) are pulling fantastic streaming figures. We've discussed before in this thread how sometimes callout scores can be overrode by high consumer metrics, and that's what is happening here.
This occurs when the sample surveyed for the callouts is not representative of the broader streaming demographic. I think it will probably happen less frequently as time goes on because the streaming demographic will become more representative of the average pop listener than it is right now.