BBHMM is doing perfectly fine & AO is surprisingly doing good on radio as of now, it's not too late.
But as far as promo unless Rih does another 777 tour type of thing week before album release, i don't see her going overseas to promote. Until the actual tour.
- These posters will prob act as her international promo. Hopefully I'm wrong and she goes to the UK or Paris.
Europe is thirsty for promo
It's doing great given there's no album date in sight, no buzz, nothing
Funny how you mentioned growing up when your blatant dismissal of any opinion which doesn't conform to your seemingly infallible predictions of doom and gloom could be considered immature.
Funny how you mentioned growing up when your blatant dismissal of any opinion which doesn't conform to your seemingly infallible predictions of doom and gloom could be considered immature.
Funny how you mentioned growing up when your blatant dismissal of any opinion which doesn't conform to your seemingly infallible predictions of doom and gloom could be considered immature.
Funny how you mentioned growing up when your blatant dismissal of any opinion which doesn't conform to your seemingly infallible predictions of doom and gloom could be considered immature.
Funny how you mentioned growing up when your blatant dismissal of any opinion which doesn't conform to your seemingly infallible predictions of doom and gloom could be considered immature.
So their whole strategy seems to be to a slow build rollout. The 'little by little' tidbits with the snippets....the release of the singles a month apart. The silence and lack of album news up until now. I don't know why they think this strategy is a good idea but I do believe that it was carefully planned on the part of Rih and her team, almost like a soft launch before a grand opening.
She gave FFS such an anticlimatic release, calling it a 'glimpse' of her new music and it took her days to clarify that it was actually the first single
The Fact that BBHMM still has no video even though it created a lot of buzz from the outset (you would think they'ld capitalize on that)
AO's release pretty much went under the radar and they've made not effort to push it yet
All of that combined with the fact that we have no news about the album at this point seems to indicate that they're waiting until closer to the album release to start building the momentum (that is if she cares about this era lol)
I expect Rih to kick the promo into high gear 2 weeks before the album drops and I also think we'll get another single before then and THAT will be the one they use to push the promo campaign.
Again, I think this 'strategy' is terribly misguided. When you launch an era/album it's important to keep the momentum going but the silence and lack of promo is only hurting the momentum of this era. I just hope that they can find a way to generate enough buzz before the album drops.