Ultraviolence is cute, just want to warn Lana, her fans, that this won't sell even half of what Born To Die sold, will have no hit single even with remixes and Lana won't have touring power (nothing change with this though, so it won't be a problem to deal with this).
The youth is too busy listening to Godriah's classics (compare her YouTube views to Madonna's hihi) to pay attention to her new music. She wins, second most successful female artist of all time after Cher, etc.