Selena Gomez has signed a huge $10 million deal with Coach to design her own line and become the face of the luxury accessory brand.
http://pagesix.com/2016/12/11/selena...face-of-coach/
Amazing!!
I just looked at their stuff and I hope she finds a good designer to help her, their bags and clothes really need a innovation.
Also by my research the brand lost some of its value due to " lost the exclusivity" because it expanded too fast but they have been working to reverse it these past two years and have somehow succeeded, sales are up again, but still there are a lot to be done and I think Selena is part of their plan to fix the brand's status
some more info:
#78 on Forbes The World's Most Valuable Brands (
http://www.forbes.com/powerful-brands/list/2/
Brand value: $7.5 B