Despite having never toured and rarely even being seen in public, the 54-year-old is worth an estimated $136 million, "about double that of Chris Martin," writer Anne Helen Petersen notes; she lives next door to Bono and has sold 80 million records, sales Peterson compares to Beyonce's.
Enya does not tour, and never has toured. She submits to minimal press. She takes up to seven years between albums. Yet she has sold a total of 80 million records, and is one of a dwindling group whose records people are willing to buy.
Her success so deeply contradicts accepted industry wisdom that it’s inspired a term — “Enya-nomics” — to describe it. Several years ago, she was invited to Harvard Business School to discuss the subject, but, like most invitations, Enya declined.
Her underexposure, after all, is at the heart of both Enya-nomics and her appeal. Unlike other local celebrities — Bono, The Edge, Van Morrison, Pierce Brosnan, director Neil Jordan — who’ll make odd appearances at the local establishment, Enya is seldom seen outside the walls of her castle
Waaah. She could have had a course on her like those other girls.