Celebrity Big Brother 2017 kicked off yesterday with the lowest numbers ever for a January run.
The latest winter series - and 19th overall - started with an average audience of 2.3 million viewers, peaking with 2.6 million viewers.
The numbers for CBB are down 500,000 on last year's January launch and also down slightly on the usually lower summer series too (2.4 million).
The viewing figure makes it the least watched winter series launch ever and the second worst launch of any series, behind only 2015's summer run which began with 2.2 million viewers.
Not "Lowest Figures Ever" being the clickbait headline when all the numbers since Summer 2015 are within 500k of each other. Like, I don't see the issue. Also, less people have TVs nowadays and they allow viewing online on their site.
Like, I don't see the issue. Also, less people have TVs nowadays and they allow viewing online on their site. 
Dunno anyone else though.