My god, girls, it's ARTPOP all over again.
Lead single traditionally released with a video, middling success. Expectations are lowered, but everything seems fine.
Mass confusion over the second single, leading to no video at all (do we know if she's recorded anything for either?)
Emotionally-charged event disrupts the era not even six weeks in, leading to a complete era shut down
Fan-favorite song halfheartedly released long after the era has been buried, flops (I'm personally expecting either John Wayne or DIC)
Be ready. At least the music was actually good this time.
