Quote:
Originally posted by katyperryismylife
The video will do little to no effect for the song. I'm thinking 3 cute light green updates only for it to go back to its normal red programming.
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This isn't 2011 anymore. The purpose of releasing a video isn't (just) to boost iTunes performance. The video will bring more attention to the song, generating more interest and people who want to listen to the song through Spotify (if they don't watch the video again). The video will also contribute valuable streaming points as most charts these days are streaming-based.
Even if the video 'flops' by Katy's standards it's automatically going to have an undeniably positive effect on the song's performance.