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Originally posted by CanonicalEnsemble
Was that photo after VMA?
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I believe so. The story broke September 1st.
I think this is a potentially great idea; it just needs to be executed properly. First of all, the site better have a good, clean, fast UI. Her website is everything but that. The site also needs to offer something that differentiates it from Twitter and Facebook. Give me a reason to join. Maybe get Gaga involved personally, offer exclusive contests, giveaways, etc. If this is just a Facebook clone, I don't see it taking off and continuing to be relevant.
I think this should be launched around the time that the Born This Way Ball buzz starts. They could promote it with the idea of sharing photos with other monsters about your experiences at the show, seeing it for the first time, etc. There needs to be a "gimmick" to get peoples' attention. Maybe members of the site will get a code to the presale of the show.
This could be an effective marketing tool. I'm excited to see what comes of it.