Quote:
Originally posted by Adele Addict
She needs to stick with XL and let them handle all the promotion for her next album. Columbia is a damn mess. They only had full control over promotion because the US was their primary target with marketing this time around. XL's promotion is one of the reasons 21 did so well.
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XL wasn't exactly central to US promotion of
21, though, and one of the biggest things that
21 did was shoot her directly to the top of the US industry. The entire long tail-based marketing plan executed here with that album was the work of Columbia.
I am in total support of her having complete creative control on all of her future material, and perhaps that's more typical on indie labels such as XL. But, in terms of the actual releasing side of things, recently there have been none more major than hers. Early promo for
25 was perfect on both sides of the pond, tour has been amazing (and she could fill stadiums in the future tbh), etc. Really, imo the only thing that immediately jumps out as a messy promotionally in the past two eras are singles past the lead, any label she's on has to figure out how to efficiently put out and create moments for them.
harassing him is pointless. He only replies to people who say crap like "I LUV U XAVIER!!!!!111!!!!" to inflate his ego. 
I bet everyone still bop to 1989. I wanted to have my kiiis but not this way (i lowkey wanted her to pull a Selena but alas) Anyway, she'll stay rich and successful and everyone will praise her to the heavens with her next album.
