No one said it had to be a positive impact as long as it made impact and got them the headlines they wanted. If you're not willing to take any risks you'll never go anywhere. SM went from denying every scandal to suddenly confirming every single SNSD dating rumor this year. Seems a bit off to me
EXO has a fantic and dedicated fandom and there is 12 members who each have their own large fanbases. This isn't going to hurt them.
But hey, not that I mind. I still don't think they are in a legitimate relationship, but they are both extremely attractive so if they bring beatiful babies to this world who can sing like them then what do I care? Both are my biases lmao I ship them
AOA song is good but not great. Anyway, compared to the songs released this year (except Some and Hello) is great.
I feel no one (group) delivered a big hit this year yet.