Booking a GMA performance for someone who brings them no money? I mean let's be realistic. When I think about it that's why her promo is so weird. They've paid for videos and promo slots with no return for a year now. I think late-night shows are now out of the question and morning shows were never an option
It seems silly for them to do all of this back-and-forth when they should focus on the song first and foremost. Get her a great SONG and then go from there.
The other thing that worries me is how this has affected the album. Whenever artists announce album info years in advance, with a ton of music released between the announcement and actual album, things turn into a complete mess. A prime example of that would be VIEWS. Announced in 2013 and released in 2016. By the time it came out the original 2014 leaks/info we got were irrelevant and he had different goals. Part of me is like, why are we still in the Joyride era? Why was the era even announced so early? Because the songs she's released since then + performed in concert are enough to be a full album. It almost feels like they should start over at this point, no one really know the difference anyway. They even have an excuse to do so after the "Joyride" leak.
Taking a break, releasing a mixtape/collabs, re-setting, and trying again in Q1/Q2 would be annoying but probably yield more success for her. If they release the album anytime soon it will bomb completely (like, 10k SPS) and she'll get dropped. Then again idk if she wants to stay with them or not.