Quote:
Originally posted by KhaleesiMiley
They don't get money from the books. That is for the Author and publishing company only. They have to double the budget and make a little more $$ to have profits
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but...
Box-office forecasts project that the movie will take in about $18 million in its first five days of release stateside.
Kulzer is hopeful that the film will not only sell tickets but also propel ancillary products associated with the movie (the soundtrack and merchandise), other chapters in the series and the prequel book series, which Constantin also owns. That would boost the overall "Mortal Instruments" brand — and improve sales for future "Mortal Instruments" movies.
"For us as an independent company, it's more about managing expectations," Kulzer said by phone from Berlin. "Even if the movie performs moderately, it will still warrant a sequel. Now that $60 million has been spent worldwide on prints and advertising, you can already see how the book sales are accelerating, the soundtrack is hitting the charts. Even if the first one doesn't become a gigantic success, we will have a profitable track ahead of us."
It's a strategy similar to the one the company used for its "Resident Evil" horror franchise, which is aimed at young men. No movie in the five-film series opened to more than $26 million, and the total franchise gross for five films was only $244 million, but the movies were still profitable products that have prompted Constantin to contemplate a sixth installment.
