It does help that the increased commercialisation of Christmas is carefully interwoven with her presence. She has done a great job of ensuring that she is a staple, not just in America but around the world. That's a hard task and she has managed to do it well. I think it's great she is pacing herself by getting into more projects at Christmas. I only worry about saturation but she and the music is always being introduced to new people so that could help to prevent such.
In the springtiiime those memories start to faaAaade
With the Aaaaapril raaaAaAaiIiin
Through the summer days till Autumn's leaves are goOoOoone
I get by without you till the snow begins to faallll