[Kayhan]

A video is important for promo, people to share on Twitter and Facebook. Actually I think this is how many people see a song as a single when a video has been uploaded on YouTube for it.

[anti-bitch]

Originally posted by Cockney Cupcake

We figured that. We are trying to figure why

Pop radios don't like it. Simple as that.

[Cockney Cupcake]

Originally posted by anti-bitch

Pop radios don't like it. Simple as that.

They've been playing it since the album dropped.

[anti-bitch]

Originally posted by Cockney Cupcake

They've been playing it since the album dropped.

Not enough.

[Cockney Cupcake]

Originally posted by anti-bitch

Not enough.

Of course not enough, hello was is still huge and if they bothered releasing the official video it would have helped.
Anyways its a done deal now.

[anti-bitch]

We NEED to make a video of Adele chewing wheatgrass and WWWY playing in the background. Let's keep Ellen's words: "Put it in your mouth and chew it." "This is so good."

[iamvladd]

Originally posted by anti-bitch

I have news from an insider source. "When We Were Young" has been scrapped completely. Columbia Records is waiting for it to die so they can start pushing third single "All I Ask" OR "Water Under the Bridge".

Ready for "Water Under the Bridge" to slay.
Her Fallon performance >>>>

[iamvladd]

I have some free time today, can finally watch the Ellen episode on my DVR.

[blackbeatxx]

the jamba juice prank is gold, why the **** cant it be on ellen YT channel!?
it's hilarious, much because she acts so good, i can seriously scent talent there!

[anti-bitch]

@blackbeatxx, could you enable private messaging? I have something I wanna tell you.

[nuclear]

i am fine with WWWY being scrap, She need to release Water Under The Bridge next. I hope they don't release AIA instead, cause AIA will kill the era. Three ballad in a row will be a disaster and AIA will perform similarly to WWWY. WUTB>march to June and SML>July to September/October.

[blackbeatxx]

Originally posted by anti-bitch

@blackbeatxx, could you enable private messaging? I have something I wanna tell you.

try now?

[iamvladd]

Originally posted by iamvladd

I have some free time today, can finally watch the Ellen episode on my DVR.

Lol the prank was hilarious.
Rest In Peace WWWY.

[Cockney Cupcake]

Originally posted by iamvladd

Rest In Peace WWWY.

[daydreams]

The thing is, the radio response to WWWY wasn't even that poor to begin with. Radio just started playing it basically as soon as Columbia confirmed it to Billboard in late December, which was earlier than the label wanted, so they made like the airplay didn't exist and didn't release it as an official single until way too late. Then when they did release it at a single, the radio was like "well yeah, we know, we were ready for it over a month ago". And boom. Or rather, sizzle.

AIA was great on Ellen but the song admittedly seems tainted now. Plus, I agree everybody's getting tired of the ballads--I think they already didn't want one after Hello, and the spring isn't time for one now. WUTB could be very successful here with proper promo if they wanted to have something in between WWWY now and SML in the summer.

1989 being the biggest album of the decade aside from this one and 21, one could recall Team Taylor too got arrogant after the massive release that was Blank Space in November and then half-assed the Style single release in February (noticeably cheap video, no promo slots). The song relatively underperformed as well. Came back strong in July with Bad Blood. So mess-ups happen, but can be glossed over if the label puts in the effort to play their cards right.

One final note in this "essay": wonder if XL and Columbia are disagreeing on this one? XL is still promoting the WWWY single as the first thing you see when you come to their website...

[Ichinaru19]

Mess. WWWY did poorly because they pretty much killed it Give us WUTB. If you give us AIA I will cut a bitch Mess at their being no video too.

[Ichinaru19]

And yeah about radio, WWWY pretty much kinda got messed up by it since they hopped on way earlier then her label wanted to promote it

[Cockney Cupcake]

It was their fault putting the live at Church video on yt that early too.

[iamvladd]

Originally posted by daydreams

The thing is, the radio response to WWWY wasn't even that poor to begin with. Radio just started playing it basically as soon as Columbia confirmed it to Billboard in late December, which was earlier than the label wanted, so they made like the airplay didn't exist and didn't release it as an official single until way too late. Then when they did release it at a single, the radio was like "well yeah, we know, we were ready for it over a month ago". And boom. Or rather, sizzle.

AIA was great on Ellen but the song admittedly seems tainted now. Plus, I agree everybody's getting tired of the ballads--I think they already didn't want one after Hello, and the spring isn't time for one now. WUTB could be very successful here with proper promo if they wanted to have something in between WWWY now and SML in the summer.

1989 being the biggest album of the decade aside from this one and 21, one could recall Team Taylor too got arrogant after the massive release that was Blank Space in November and then half-assed the Style single release in February (noticeably cheap video, no promo slots). The song relatively underperformed as well. Came back strong in July with Bad Blood. So mess-ups happen, but can be glossed over if the label puts in the effort to play their cards right.

One final note in this "essay": wonder if XL and Columbia are disagreeing on this one? XL is still promoting the WWWY single as the first thing you see when you come to their website...

Yeah I agree, time for WUTB to slay.
If they give it a proper release, it could be huge.

And they better not give us AIA. Not having it at all.

[Cockney Cupcake]

WUTB slays me so much they better treat it flawlessly im not having another WWWY mess