Quote:
Originally posted by Aatthew
Wow, that's so awesome to me. I do feel bad for the people who are tired of hearing it, but it's awesome seeing it die on pop but its gains across formats that didn't jump on board as fast are preventing it from dying as quickly as other songs. Did "Blurred Lines" pull off something similar?
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"Blurred Lines" peaked at all of its formats closer together, which is why the song got the sky high record-breaking impressions total. "Happy" did much the same thing, which is why it virtually tied "Blurred Lines" airplay record (225-230 million Billboard HRS, 275-300 million AI), though it did move on to some smaller formats later on that extended the song's longevity at radio.
I would say "Uptown Funk" which reached the Top Five for songs for highest audience ever (185-190 million Billboard HRS, 245-250 million AI), is a cross between "Happy" and "Rolling In The Deep." The latter song charted on a record number of airplay charts over an extended period of time; even though RITD never went far past 150 million impressions on Billboard's HRS, the song had a very long life at radio as it crossed from format to format.