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Originally posted by Haus_of_Nicole
More people will watch for Gaga. Whether you love her, hate her or are just channel-surfing and semi-curious, you want to know what she'll wear, say and sing. Especially after the Meat Dress.
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She is a draw, but I think he has a wider swath of (more casual) fans. He wasn't the Billboard Artist of the Decade for nothing.
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102.7 KIIS FM in LA is huge - it's the nation's #1 radio station. But there are a lot of KISS stations, some of them irrelevant.
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KISS 108 isn't one of the irrelevant ones, though. They even have the KISS concert in the summer that has big names every year. I don't think they'd be screwing around, they don't need the publicity.