If ya'll don't know about it then why do you comment so surely?
If she had a deal, then why didn't they mention it? Would would they say everyone else but her had a deal? Even if it wasn't a Clear Channel deal, it would have been mentioned along the lines of "The latter song’s first-day airplay (Sept. 26) was aided by top-of-the-hour promotional spins on participating Clear Channel Media and Entertainment-owned stations, while the former had a smaller radio deal with a few major CHR/Pop stations."
And regardless, the rolling effect clearly shows this:
Day 0: KE$HA – Die Young: 0.016
Week 1:
Day 1: KE$HA – Die Young: 13.879 (+ 13.863) (Total: 13.879)
Day 2: KE$HA – Die Young: 3.507 (+ 3.507) (Total: 17.386)
Day 3: KE$HA – Die Young: 4.653 (+ 4.653) (Total: 22.039)
Day 4: KE$HA – Die Young: 5.063 (+ 5.063) (Total: 27.102)
Day 5: KE$HA – Die Young: 5.837 (+ 5.837) (Total: 32.939)
Day 6: KE$HA – Die Young: 6.086 (+ 6.086) (Total: 39.025)
Day 7: KE$HA – Die Young: 5.267 (+ 5.251) (Total: 44.272)
Week 2:
Day 8: KE$HA - Die Young: 5.491 (- 8.388) (Total: 35.884)
Day 9: KE$HA – Die Young: 6.836 (+ 3.329) (Total: 39.213)
Day 10: KE$HA - Die Young: 7.069 (+ 2.416) (Total: 41.629)
The rolling effect is simply caused by the comparison of two updates
from the same day one week apart. (Ignore Day 0 now - I didn't include it as it would make things complicated) Day 1 is compared with day 8; Day 2 is compared with day 9; and so on, as these days are the same day of the week.
To get the update for the day, the A.I garnered in the day is taken. So, for example on Day 1, Ke$ha received a massive amount of spins from big radio stations in prime time slots, causing a large A.I to accumulate - Which is where the 13.863 number comes from. This means 13.863 million people heard the song on that day. We jump to the next week of the same day - day 8 - and now compare to get the new update.
Since the first day hype has worn off, stations will now start playing it in normal rotation, fitting it in with their normal schedule, meaning normal spins during normal time slots meaning, you guessed it, a normal amount of airplay! So for the 8th day, "Die Young" took 5.491 A.I, which is a difference of - 8.388 from the same day last week, thus the update. The change from prime time power rotation to normal time normal rotation means a great loss of A.I is expected and thus the "rolling effect" term was coined.
However, if you see the next day (Day 9), she gets a nice healthy update of a + 3.329. But what?! How is this possible?! Well, it's simple: If you look at the total for the day, although it is slightly higher than day 8, it's not far off, indicating radio's constant increasing nature of a song. This shows that radio is continuing with the daily increases, however since day 2's update was below this week's average, it saw an increase.
Day 10 saw a smaller increase again because day 3 saw a larger increase, so it had less to rise to meet that weekly increase.
There is nothing here that suggests a radio deal. It's all simply the normal routine of a song on radio climbing rapidly. The song was played a lot on the first day because it seems like major CHR/Pop radio stations adopted the usual "top of every hour" rotation status and applied it to "Die Young".
Is it possible she had a deal? Yes! Albeit a smaller one than seen recently. But, is it possible she didn't? Of course, and with all evidence given mixed in with some logic, it's even more likely that this is the case.
Hopefully my explanation is understandable.
always been my favorite member on this board.
It's been having low-to-negative updates the past few days.
