Right Now video concept
Rihanna sits on a boardwalk bench in New Jersey in front of the beach looking bored as she starts to sing "Tomorrow way too far away..."
As she starts singing the first verse again, she walks on the beach where there are a bunch of boring sun bathers (moms, dads, mixed group of old and young people) and Rihanna seems to just want them to live it up.
As Rihanna sings "but we young right now, we got right now...", the camera speeds up and she starts handing out shots to everyone on the beach right before the breakdown.
As soon as the beat drops, you see the quiet beach turn into a giant rave and all people (old and young) are dancing while Rihanna leads intense choreography and Nicky Romero DJs the party
The second verse has Rihanna doing some choreography on the boardwalk as people walk by.
When she starts singing "Tomorrow way too far away" once again, Rihanna is in an Atlantic City casino with a bunch of old people. As soon as she sings "But we young right now", the camera once again speeds up and Rihanna hands out shots to everyone in the casino.
The breakdown comes once again and the quiet casino full of senior citizens turns into another intense rager with people dancing (old and young) as Rihanna once again leads in choreography.
After the breakdown, Rihanna brings everyone out on the boardwalk as they continue to party.
During the bridge, Rihanna walks alone once again. As she sings "Turn it up scream it loud yeahhh.." people from the boardwalk and the beach start to follow her and continues to sing until the end of the song. The video then ends with Nicky Romero's breakdown once again and ends with a huge outdoor rave as Rihanna once again leads the intense choreography
The end has a message encouraging donation to proceeds going to Hurricane Sandy destruction in New Jersey.