WTF? First Ringer, now this show? But yet, they renewed Heart of Dixie? So upset.
Secret Circle got the short end of the stick, IMO. The decision was most likely heavily influenced by having terrible retention, with the strongest lead-in show for the CW. If you take TVD + SPN out of the equation, all the shows on the network are performing up to par with one another. They range from 0.4-0.6!
I've been pressed all day about this. Gossip Girl has drawn under 1M viewers three times this season. Secret Circle's demos and total viewers were better than GG. Had they packaged TSC with TVD internationally, it would have done well there too.
There is no business advantage for renewing Gossip Girl. The buzz is gone, the ratings are falling, the demos are bottoming out, the cast wants out.