The first teaser trailer for Disney's live-action Beauty and the Beast was viewed a record 91.8 million times in its first 24 hours — besting previous champ Star Wars: The Force Awakens, as well as Captain America: Civil War and Avengers: Age of Ultron. (The trio of films all belonged to the Disney fold).
The second teaser trailer for Force Awakens garnered 88 million views, followed by 61 million views for Captain America: Civil War, 55 million views for the second teaser for Force Awakens, and 34 million views for Avengers: Age of Ultron, according to Disney.
Setting records when nearly the entire trailer was just footage of the film's set.