Adele will get hella hype, betcha news outlets will be all over the release. Hopefully enough physicals will be out there for her to beat everyone's records.
"That's why Justin Bieber, Kylie Minogue and One Direction are going head-to-head the week before - usually the record companies would want a No1 album with artists that big but in this case they simply want to get the album out there before Adele."