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Originally posted by #JC
Because social media apps/services are free? (At least where I live  )
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WhatsApp Messenger is a smartphone messenger available for iPhone and other smartphones. WhatsApp uses your 3G or WiFi (when available) to message with friends and family. Switch from SMS to WhatsApp to send and receive messages, pictures, audio notes, and video messages. First year FREE! ($0.99 USD/year after)
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And that's just to use it, you have to pay fees for other features. Other features which are included in normal Message apps that comes with phones for free.
So as I said, you are paying to text people which you could for free already on your phones. Ant everyone has WhatsApp (which can only be used on phones anyway) while Messaging is with everyone who has a phone, tablet and even Laptops now.