She doesn't appear to get involved in or voice opinions on sociological issues such as racism, homophobia, sexism, etc.
She collaborates with people like Eminem which makes her more 'socially acceptable' for straight men to listen to and not feel judged. That's fu'ked up but apparently it's true.
EDIT: Her team keeps a close eye on what's trendy and she acts on it.
Girls want to be her; guys want to f'ck her.