It’s our take on Dante’s inferno. The circles of hell reflect more contemporary issues though. We shot a bunch at the salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la Korn "Freak on a Leash" etc etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song.