isnīt this the exactly same thing that happened with Lorde? They dropped an EP first (The Love Club) and then they released the album (Pure Heroine) when "Royals" was peaking.
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DFH reminds me of Olly's "Dance With Me Tonight".
I ain't mad tho. This could turn out like Royals-The Love Club-Pure Heroine but it seems like Epic didn't put much thought into this decision.