OMG! We had amazing ratings when we opened with music videos playing back to back!
Let's add some reality shows in there.
Yay, ratings still good!
Let's add more reality shows!
Hmm... ratings are slipping.
Let's add more reality shows and cancel some of our music shows!
WTF? Ratings are still dropping! ADD MORE REALITY SHOWS ASAP!!!!
And there's the head of MTV's thoughts. Please fire his ass!