In that "making of URL Badman" video that was released the other day, she spoke about how she wanted to exploit the current sound that internet trolls love, i.e. dubstep. And even though this isn't full dub, it's dub influenced. She exploited it and she exploited it well. It's rhythmic, catchy and still pop.
The type of dub that those trolls she's parodying listen to though...when you listen to it, that's how it makes you feel. Like your brain is being fried while you get split it in two like that. I wonder if that influenced the video at all.
Her metalic-fabric outfit though
She looked hot
She's lost so much weight since the Sheezus album photoshoot