This is the worst article has ever written. I'm not mad about it being based on Mariah's recent album whoas, but suggesting she ditch her artistic integrity to sell records to teenagers is just... it's just a really horrible example of how little quality Top 40 music has these days.
His recommendation? Collaborate with hit songwriter-producers like Dr. Luke, Max Martin or "this year's model."
Quote:
He also counsels Mariah to seek out duet partners that could broaden her audience, such as John Mayer or even an international star like Pitbull, create an "event" record based on a theme
"Dial up Pharrell and tell him to bring Nile Rodgers with him," he concludes.
Tom Vickers, a former A&R and music publishing executive at A&M, Capitol, Mercury and Almo Irving, thinks the 44-year-old Mariah has a disconnect with what was once her core audience: 14 to 18-year-old girls. "The biggest issue is she's a mother with two children of her own trying to appeal to teenagers."
"Don't compete with women 20 years younger, but come with more mature versions of what they're doing that could hit a slightly older demographic," he says. "Unfortunately, Mariah is no longer perceived as a role model by females nor a sex object by men. She's caught in between, which undercuts her relevance."
WTH kind of article though?? Billboard has lost so much credibility in the last 3 years. Their inaccurate articles, pre-mature announcements, and now bashing artists makes their publication look ridiculous.
This is the worst article has ever written. I'm not mad about it being based on Mariah's recent album whoas, but suggesting she ditch her artistic integrity to sell records to teenagers is just... it's just a really horrible example of how little quality Top 40 music has these days.
Billboard keeps getting less and less respectable with each passing month. I swear they're like a tacky MTV-meets-Buzzfeed-meets-ATRL nightmare.