Though it looks like the DVD sales aren't as OMG - the most recent Twilight opened with 2.1 mil DVDs + 0.6 mil Blu-Rays=2.7 mil. Hunger Games started with over 3 mil.
But why was Frozen released on DVD when it's still grossing $2m+ every weekend at the box office? And it has yet to reach $400m which I thought they would try and let it do but this will cut into the box office.
Though it looks like the DVD sales aren't as OMG - the most recent Twilight opened with 2.1 mil DVDs + 0.6 mil Blu-Rays=2.7 mil. Hunger Games started with over 3 mil.
But those Disney movie will have much more legs in the long term.
Twilight is so frontload and it has a chance to pass Hunger games