At least when Michael Buble is hailed as the King of Swing, he's got every single line of the receipt to prove his worth.
80K for a sophomore debut, with a huge worldwide hit isn't exactly King of Pop material. Even Michael's
To Be Loved album sold 2.5M copies with absolutely 0 promotion.
I hope that people would stop using these royalty terms so loosely.
Humility can go a long way.