Nicki used Gimmicks the most. Gagas gimmicks were only physical, but not very prevalent in her music. While it is shown in both. BUT, Nicki is said to have less personas in her music so the answer is...Neither.
People run to put down, Gags tho.
Quote:
Originally posted by MadelineXPepito
You could say pretty much the same about Gaga 
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Not really, as Gaga was popular with Just Dance before the outfits ect started. Gaga has number ones...and Nicki hasnt (no shade).
But, the post your replying to is stupid because the whole industry runs off gimmicks.