It wasn't advertised as heavily as Gaga's and JT's too. Plus it was on a Friday night. I don't think CW even has a show regularly in the Top 20 per week.
Ouch, but that's what happens when you have no starpower.
Quote:
Despite having Top Chef Masters as the 10pm lead-in attracting 952,000 viewers (437,000 aged 18-49 – Demo 0.30), only 552,000 stayed on at 11pm and of those only 294,000 were aged 18-49, which is just 0.20 in that demo.