Quote:
Originally posted by iLays
Well im still gonna say Gif t
As far as im concerned,Jif is a peanut butter brand and it will stay that way. So he can **** off 
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He did that on purpose actually
"According to Steve Wilhite, the creator of the GIF format, the original pronunciation deliberately echoes the American peanut butter brand, Jif, and the employees of CompuServe would often say "Choosy developers choose GIF", spoofing this brand's television commercials."