I kind of have the same idea - the camera going farther away as the video's coming to a close. Although my background would have been that of the cover art's.
Sorry guys, I really don't like it. But it doesn't matter because I still love the song. I would have liked to have a video similar to "It Will Rain", though.
He's still maintaining that grainy textured theme he started with Locked Out of Heaven. It would be quite fantastic to see what his videos for the other songs will be as well.
(I want a fun, throwback, party vibe for Treasure; some bit of storytelling for Natalie and Money Makes Her Smile; a live arena concert video for Gorilla; and road-tripping Vegas night video for Moonshine.)