Before the music starts, at the beginning of the music video, there is a scene of Kanal picking a rotten fruit from a tree (these scenes are usually cut out when VH1 airs this video). The majority of the music video for "Don't Speak" takes place in a garage as the band plays. Other scenes tell the story of how the media mainly focused on Stefani while the band was always in the background.
The second half of the video features snippets of live footage filmed during the band's performance with Dog Eat Dog and Goldfinger at the Roseland Ballroom in New York City on August 21, 1996. The video also features a short footage showing Tom Dumont playing together with Foo Fighters' guitarist Pat Smear. The video ends with Kanal replacing the orange in the tree, which is actually footage of Kanal in reverse pulling the orange off.
The video won the award for Best Group Video and was nominated for Video of the Year at the 1997 MTV Video Music Awards.
Michel Gondry's music video for the song features robots walking around in a circle on a platform (which represents a vinyl record), tall athletes (as described by Gondry) wearing tracksuits with small prosthetic heads walking up and down stairs, women dressed like synchronized swimmers (described by Gondry as "disco girls") moving up and down another set of stairs, skeletons dancing in the center of the "record," and mummies dancing in time with the song's drum pattern.
This is meant to be a visual representation of the song; each element in the video represents a different instrument. According to Gondry's notes, the androids represent the singing robot voice; the physicality and small-minded rapidity of the athletes symbolizes the ascending/descending bass guitar; the femininity of the disco girls represents the high-pitched keyboard; the "itchy" skeletons serve for the guitars; the mummies represent the drum machine.
"Around the World" was Gondry's first attempt at bringing organized dancing to his music videos. "I was sick to see choreography being mistreated in videos like filler with fast cutting and fast editing, really shallow. I don't think choreography should be shot in close-ups."
The sequence, initially developed by Gondry, was further expanded and streamlined by choreographer Blanca Li. Costumes for the video were designed by Florence Fontaine, the mother of Gondry's son. The flashing lights were operated by the director's brother, Olivier "Twist" Gondry. As Michel Gondry stated, "It all came down to a family affair."
Elements of the music video appear in the video for the LCD Soundsystem song "Daft Punk Is Playing at My House". The overall design has also been replicated for the Freemasons' "Rain Down Love" video.
The music video was produced in black-and-white silent film style. Most of the outdoor scenes were filmed in Derby City Centre (UK).
In the video there are numerous elements of acting, cinematography, and editing that suggest an old-fashioned film style. The exaggerated gestures of the hat-wearing woman, helpless and fearful, and those of her quick-tempered lover hint at the acting style from 1920s expressionist films. The ostensive metaphors, such as the hypnotising of the woman by the man or the recurring shots of crossroad signs bearing names of romantic relationship-related attitudes, remind of the 1920s and 1930s efforts to express subjectivism in film. The use of circular masks, as to emphasize focal points or for a mere elegant look, also belongs to the aforementioned period. At the point where the woman first enters the man's bedroom and in the final rope scene, match cuts are used in a manner resemblant of that from silent experimental films. Mishra can be seen for brief moments on television screens in the background.
There is also a scene where the woman closes the door on the man's arm, as she tries to escape from his advances. This is a direct reference to a very similar scene from Salvador Dalí and Luis Buñuel's 1928 surrealist film Un chien andalou.
The video was directed by David Hogan, who also directed her first video ever for "Leaving Las Vegas". It features Crow and her band performing the song on the street, with notable characters flying through the air. The video was filmed in front of the Roxy Theater at the corner of Franklin Street and North 1st Street in Clarksville, Tennessee.
Two versions of the music video exist. For unknown reasons, the original video, which featured the character mentioned in the song "Billy", played by actor Gregory Sporleder, was changed and he was edited out of the video. However, at the 1:03 mark in the edited version, "Billy"'s shadow can be seen on the brick wall as he is walking up the street to where Crow is performing, from 1:12-1:14 (and again from 3:33-3:36), the arm of his jacket can be seen as he is watching her, from 1:30-1:34 he walks back and forth in front of her, from 1:40-1:45 he is standing nearby, from 2:02-2:03 "Billy"'s head can be seen behind the flying woman's head, and from 2:52-2:53 "Billy" and his shadow are visible below.
The surreal and apocalyptic music video for "Black Hole Sun" was directed by Howard Greenhalgh, produced by Megan Hollister for Why Not Films (London, England), shot by Ivan Bartos, and features post-production work by 525 Post Production (Hollywood, California) and Soho 601 Effects (London). The video follows a suburban neighborhood and its inhabitants which are eventually swallowed up by a black hole, while the band performs the song somewhere in an open field. In the video, Cornell can be seen wearing a fork necklace given to him by Shannon Hoon of Blind Melon.
In an online chat, the band stated that the video "was entirely the director's idea", and added, "Our take on it was that at that point in making videos, we just wanted to pretend to play and not look that excited about it." Thayil said that the video was one of the few Soundgarden videos the band was satisfied with.
The video was released in June 1994.
After several weeks of airplay on MTV, a second version of the video was substituted containing more elaborate visual effects than the original, including the addition of a computer-generated black hole. The music video for "Black Hole Sun" became a hit on MTV and received the award for Best Metal/Hard Rock Video at the 1994 MTV Video Music Awards. In 1995, it received the Clio Award for Alternative Music Video.[
Three entirely different music videos were filmed for "You're Not Alone". The first video features all three band members Ruth-Ann Boyle, Tim Kellett and Robin Taylor-Firth appearing in spectral forms in a hotel room. The second video is the version which is seen the most and is set in a dark night-time setting in France. It features all three band members and includes scenes in a public toilet, and by a road with glowing headlights of cars. A third video (which also includes elements from the second) is a montage of the band members in dark, moody urban settings. This video only features the remaining two band members, Ruth-Ann and Tim.
Billboard ascribes the final stage of the song's promotion to the airing of its music video on music television networks such as MTV Europe and Germany's VIVA.
Two videos were produced, the first being the one Billboard discusses: black and white footage of a small girl riding in a car through a diverse range of landscape which was directed by Matt Amos. The locations are London (Piccadilly Circus and Trafalgar Square), Paris (The Eiffel Tower can be seen), Geneva (place du Molard, rue Coutance) and countryside in Switzerland (Robert Miles's home country), and France and Italy near the Mont-Blanc Tunnel.
The second video, filmed in colour, alternates between images of Miles DJing at a nightclub rave and images of children at play, thereby touching upon both of the themes of the song.
The music video for the song is directed by Mark Romanek.
It features Beck walking through various New York City locations, wearing cowboy attire and carrying a boombox. At some points, the action freezes and the camera zooms in on Beck in tableau. Later the camera zooms in on spies that have been following Beck the whole time.
The video has references to the films Midnight Cowboy and The 400 Blows.
At the 1997 MTV Video Music Awards Beck won a total of five "moonmen" awards. Two were for The New Pollution, and Devils Haircut won three: Best Editing, Best Direction, and Best Male Video.
The music video consisted of Kravitz and his band playing, surrounded by people dancing. The opening shot of the video shows Lenny with his arms open, looking towards the heavens, before the scenery is filled with light. The background scenography consists of a futuristic and architectonical place, something not unusual on director Mark Romanek's videos.
He would later direct more videos for Kravitz, such as "Is There Any Love In Your Heart" and "If You Can't Say No".
"Are You Gonna Go My Way" was one of the most played videos in 1993 on MTV and is considered a landmark music video of the 90s. It won the 1993 MTV Video Music Award for Best Male Artist, and was played live during the show with John Paul Jones of Led Zeppelin fame on bass. In 2006, it was ranked as one of VH1's Top 20 Most Memorable Videos of All Time.