The Voice UK: Jessie J reveals just how boring she is...
The Voice UK coach Jessie J isn’t doing her best to promote the show, explaining today how boring she is.
Speaking to the Daily Star, the 23-year-old revealed how she wasn’t a big diva behind the scenes of the show.
“All my crew are always saying I should act more diva-ish but there is not really much point,” she said. “As long as I have my peppermint tea and salt and vinegar Snack-a-jacks I’m all good.”
The ‘Domino’ hitmaker, who is a coach on the new BBC One show alongside Will.i.am and Tom Jones, added: “I’m actually quite boring really.”
BBC bosses spend £22 million on The Voice UK to 'upstage' X Factor
The Daily Mirror report that Beeb bosses are putting up the cash in a bid to upstage The X Factor, and have already signed a two-year deal.
The new format is based on the original Voice of Holland, which has also been a success in the States and Ireland.
“There is an awful lot of pressure, given the money spent on the format, for the ratings to be good,” a source told the tabloid.
“But at the moment all signs are that it will be cash well spent.”
However despite its rivalry with The X Factor, the show will actually being going head to head with Britain’s Got Talent when it hits screens this Spring.
The Voice UK is expected to launch on Saturday nights in March.
The Voice UK start date has apparently been revealed, with the new reality series reportedly set to kick off on Saturday, March 24.
While the BBC has yet to make any official confirmation on the premiere date, DigitalSpy report that the series will begin in a “primetime Saturday night slot” on BBC One on March 24.
The dates comes with news that The Voice UK will make use of social media more than any other show currently on air, hiring experts Telegraph Hill to carry out the campaign.
Wall to Wall multiplatform producer Kat Hebden told the website: “We appointed Telegraph Hill based on its achievements in generating audience engagement for BBC Three’s Being Human. Given the team’s existing experience, we were confident that they could deliver a social media campaign that engages both the coach’s existing fan bases and the show’s audience.
“Despite The Voice UK not yet being on air, the team’s social media campaign is already proving a success with @BBCTheVoiceUK boasting 15 thousand Twitter followers alone.”
BBC Online executive Sarah Clay added: “I’ve worked with some of the Telegraph Hill team before on other projects and love their fresh and exciting approach to delivering cross-platform content and live conversations. It’s great to see them bring their skills to such a big show.”
