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Music News: 129 VEVO views = 1 iTunes download ($1.29)
Member Since: 5/5/2011
Posts: 16,846
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Thank you for posting this !!
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Member Since: 2/18/2007
Posts: 12,501
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so it gives effect for charts???
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Member Since: 3/7/2011
Posts: 2,187
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Quote:
Originally posted by Sapphire
so it gives effect for charts???
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streaming only count for like 5% of Billboard Hot 100.
Maybe in the future, Billboard will revise its policy that will give streaming more importance.
Something like 129 streams = 1 download. 129,000 streams = 1 point on Billboard.
Right now, Billboard Hot 100 is:
1,000 Sales = 1 point on the BBHot100
1,000,000 Audience Impressions (radio) = 1 point on the BBHot100
Streaming: unknown (said to be only about 5% of total tally) with data from Nielsen.
For example, 160,000 in sales = 160 points.
120 million AI = 120 points
+ streaming (about 15 points)
= 295 points. Most #1 on Billboard Hot 100 gets around 250-350 points.
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Member Since: 3/7/2011
Posts: 2,187
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Quote:
Originally posted by medosuxx
So lets say RWJ Has roughly About 140 Billion Views on his raywilliamjohnson Channel Alone
So if 10 Million Views equal to 30,000 Dollars then RWJ Has About 4,000,000 Dollars from that channel alone
![eek](http://www.atrl.net/forums/images/smilies/images/smilies/eek.gif)
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http://www.youtube.com/user/raywilliamjohnson#g/u
1,280,524,917 x 0.003 = $3.84 mil
I guess he's one of the people that this nypost article that are youtube millionaires.
http://www.nypost.com/p/news/busines...dnVLxQKbwOthoI
Quote:
Google's success in wringing more ad revenue from YouTube is giving rise to a new class of dot-com millionaires.
Google revealed last week that it is running ads against three billion videos a week on YouTube, up 50 percent from last year. That means the amount of cash it shares with its YouTube partners is going up as well. Google gives its content makers more than 50 percent of the ad money from their videos.
Hundreds of YouTube stars are making more than six figures, and hundreds more are making more than $40,000 a year -- roughly the median salary in the US. There are even stars who have topped a million dollars, although the company wouldn't say how many.
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ATRL Contributor
Member Since: 9/14/2010
Posts: 78,921
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Very insightful ![eek](http://www.atrl.net/forums/images/smilies/images/smilies/eek.gif)
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ATRL Moderator
Member Since: 11/1/2010
Posts: 26,750
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This is confusing ![psyduck](images/smilies/images/smilies/psyduck.gif)
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Member Since: 9/25/2001
Posts: 26,816
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This is some piping hot tea!!! ![omg](http://img.photobucket.com/albums/v232/korn0818/ATRLSmilies/8dee7343.gif)
Glad this was posted.
![weee](images/smilies/weee.gif)
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Member Since: 9/25/2001
Posts: 26,816
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The thread title is slightly misleading.
Basically this says that monetarily, 129 views = 1 download.
But as far as the charts are concerned, they are not equal.
....right? ![laugh](images/smilies/images/smilies/laugh.gif)
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Member Since: 7/12/2009
Posts: 15,281
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This is confusing and is not real, considering only 5% is streaming so you can't put it to numbers because it's different every week.
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Member Since: 2/18/2007
Posts: 12,501
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Quote:
Originally posted by Dust2
streaming only count for like 5% of Billboard Hot 100.
Maybe in the future, Billboard will revise its policy that will give streaming more importance.
Something like 129 streams = 1 download. 129,000 streams = 1 point on Billboard.
Right now, Billboard Hot 100 is:
1,000 Sales = 1 point on the BBHot100
1,000,000 Audience Impressions (radio) = 1 point on the BBHot100
Streaming: unknown (said to be only about 5% of total tally) with data from Nielsen.
For example, 160,000 in sales = 160 points.
120 million AI = 120 points
+ streaming (about 15 points)
= 295 points. Most #1 on Billboard Hot 100 gets around 250-350 points.
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so it still counts when everyone worldwide watching streaming on Vevo to US Billboard Charts?
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Member Since: 3/7/2011
Posts: 2,187
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Quote:
Originally posted by Sapphire
so it still counts when everyone worldwide watching streaming on Vevo to US Billboard Charts?
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No. Only US VEVO views count toward Nielsen. And Billboard uses Nielsen.
Streaming is only 5% of Billboard Hot 100 though. That's like nothing.
SUMMARY:
129 VEVO views will generate $0.903 for the labels/artists/songwriters.
The same as 1 Itunes ($1.29) download. $1.29 x 70% = $0.903
However, for Billboard Hot 100, streaming is almost worthless. Downloads + Radio airplay = 95% of the chart points.
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Member Since: 3/7/2011
Posts: 2,187
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http://www.mercurynews.com/business/ci_18836799
Quote:
It's also a winning formula for YouTube. Household Hacker is one of more than 20,000 YouTube "partners" -- the number doubled over the past year -- whose videos attract an audience large enough to generate significant advertising dollars.
Household Hacker is among hundreds of YouTube partners that receive more than $100,000 a year in ad revenue from YouTube, with the most popular personalities now cashing checks of more than $1 million a year, according to YouTube.
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Member Since: 3/7/2011
Posts: 2,187
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http://www.guardian.co.uk/media/2011...o-caraeff-vevo
Rio Caraeff: Vevo revolutionary
Quote:
If Rio Caraeff succeeds, perhaps only diehard fans will need to own music. His online music video site, part-owned by the two largest record companies, also hopes to have the same impact as MTV and to be an answer to YouTube. Chuck those goals in with that of making the industry less dependent on the purchase of recordings, and for Caraeff there is clearly plenty to do.
Caraeff is the youthful chief executive of Vevo – launched in late 2009 with the backing of three of the four major groups, Sony Music, Universal Music and EMI – who is taking the venture international with a rollout starting in the UK and continental Europe. "Sex, music and sports are the only entertainment categories on the planet that people love that can build audiences at the scale of billions of people," he says. "I'm in the business of connecting billions of people to music," is his modestly stated aim.
With global CD sales plummeting by $1.5bn last year, Caraeff's mission is clear. "We wouldn't have created Vevo if we didn't need it," he says. "The industry felt it was necessary. If MTV was doing a great job paying royalties, if YouTube [was], there would have been no need. We have invested tens of millions to be responsible for our own destiny. We can't sit back and say 'I hope Apple or whoever figures this out'."
Vevo's relationship with Google, the owner of the world's largest video-sharing platform YouTube, is clearly critical. Michael Grade called the company a "parasite" and Sir Martin Sorrell described it as a "frenemy". Despite the combative relationship the music industry has historically had with players in the digital space, Caraeff prefers to characterise Vevo's dealings with YouTube as "symbiotic" – although "declaration of independence" would be more appropriate.
"We said 'let's figure out how to work with them'," he explains. "There are no duplicate copies [of music videos] on YouTube, there were thousands before, the official versions are only available from us. They don't threaten us. YouTube is a place where people can upload any video in the world, we're not trying to compete." Caraeff points out that 50% of Vevo's traffic comes from YouTube search, and 30% comes from recommendations of videos that users might like to watch that appear on the side of the YouTube web pages when a user is viewing clips.
Free access
Vevo's business model is all about providing music videos that fans can access free, funded by advertising – or to put it another way – give consumers an alternative to owning songs. "I believe the future is access, not ownership, not iTunes as it is today," he says. "We're not trying to sell people music; our customers are not the small amount of people that want to buy music. We are about providing access: it is the only scalable model for the music industry; the question is, how do you do that and make money?"
Which raises the question of how well Vevo is actually doing. Caraeff doesn't want to give away too much commercially but says it is already making "hundreds of millions of dollars" in revenue, although there are hosting costs to pay. More than half of gross revenue goes to content owners – the label, artist or licenser – with the remainder being kept by Vevo or paid to partners such as YouTube. He says that Vevo is "significantly ahead" of its original business plan – about 40% ahead to be precise – and is on track to achieve profitability "in the very early part of next year".
Yet there are problems. Caraeff's business is dependent on advertising, and he is frustrated by the low rates that companies pay to run campaigns around music content. His contention is that advertisers treat music content as inferior and that Vevo's role is to "own" the prime content and then be able to position it as a premium product. Think the free-to-access equivalent of BSkyB owning Premier League football.
"The audience that loves music is vast and promising: it should be treated as if it were as valuable as the World Cup [audience to advertisers] or as premium TV content, not treated like it is a second class citizen where advertisers don't want to pay a premium," he says. "The revenue generated has historically been low, I don't think it makes sense or is fair. I want to restore the premium lustre of music. Aggregation makes it as valuable as sport, Vevo is the catalyst."
TV ambitions
Vevo's ambitions stretch far beyond simply cashing in on online music videos. Caraeff is keen on breaking into TV, through partnerships with broadcasters, as well as Vevo creating its own content. Vevo was briefly seen as a potential buyer for Rupert Murdoch's MySpace ("when News Corp call, you take the call"). Caraeff says his shareholders Universal and Sony weren't interested, but added that "we are interested in figuring out how we work with them on TV business. How do you work with a Shine [Elisabeth Murdoch's production company], a Sky, a Star or Fox [News Corp-owned TV networks]?"
He points out that a significant proportion of programming on Fox, for example, is driven by music – such as American Idol, The X Factor and Glee – and Vevo is well positioned to look at all sorts of tie-ups such as awards shows. "News Corp doesn't have an MTV brand in their portfolio," he says. "We wanted to figure out a way to work with them to be a brand in the programming space."
While Caraeff admits that "nothing is going to completely fill the gap" of the massive decline in CD sales, Vevo is providing real returns to labels and artists, which bodes well for an industry that has struggled to adapt to the digital age.
He says Vevo has paid back about $100m in royalties to the industry in its short life to date. "It is a tremendous figure, more than MTV has ever paid out," he adds. "It is important to let artists, song writers, record companies and anyone else in the business of music know that there are new, viable revenue streams growing rapidly. That in a time of gloom in the sale of recorded music there are positive stories." But still, also, some way to go.
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2 things jump out
1. hundreds of millions in revenue
2. already paid $100 million in music royalties (more than MTV ever did)
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Member Since: 10/17/2010
Posts: 8,834
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![Alexz](http://img.photobucket.com/albums/v232/korn0818/ec20fb7f.gif) My account was approved for monetization. ![Alexz](http://img.photobucket.com/albums/v232/korn0818/ec20fb7f.gif)
Idc if it's ''allbritneytv2'' I'll just change the profile and upload random
vids xD
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Member Since: 3/7/2011
Posts: 2,187
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Top 7
http://www.youtube.com/user/JustinBieberVEVO#g/u
1,885,688,053 ($13.2 mil) , equivalent of 14,600,000 Itunes $1.29 downloads sold
http://www.youtube.com/user/ladygagaVEVO#g/u
1,812,711,442
http://www.youtube.com/user/RihannaVEVO#g/u
1,561,119,987
http://www.youtube.com/user/EminemVEVO#g/a
1,432,069,839
http://www.youtube.com/user/shakiraVEVO#g/u
1,126,693,417
http://www.youtube.com/user/BlackEyedPeasVEVO#g/u
1,059,791,116
http://www.youtube.com/user/BritneySpearsVEVO#g/u
955,650,731 ($6.7 mil), equivalent of 7,400,000 Itunes $1.29 downloads sold
http://www.businesswire.com/news/hom...ndustry-Report
TOP TEN SELLING DIGITAL ARTISTS
(Based on Digital Track sales from 7/04/2004-1/02/2011)
Artist
Units Sold
1 Taylor Swift 34,269,000
2 Black Eyed Peas 33,831,000
3 Rihanna 33,673,000
4 Eminem 33,279,000
5 Lady Gaga 29,311,000
6 Kanye West 25,343,000
7 Beyonce 25,136,000
8 Nickelback 23,919,000
9 Michael Jackson 23,218,000
10. Katy Perry 22,574,000
It's safe to say Justin Bieber earns more from VEVO than from digital downloads.
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Member Since: 9/12/2011
Posts: 18,018
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That's impressive ![eek](http://www.atrl.net/forums/images/smilies/images/smilies/eek.gif)
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Member Since: 7/12/2009
Posts: 15,281
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Don't forget that music videos also cost something and downloads do not ![;)](http://www.atrl.net/forums/images/smilies/images/smilies/wink.gif)
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Member Since: 8/29/2011
Posts: 18,282
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So that's where Gaga gets her money...
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Member Since: 12/29/2006
Posts: 12,001
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Member Since: 6/14/2007
Posts: 13,130
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Avril needs this specially with her new single 'Wish You Were Here'
but glad video is doing amazing!!
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