Why is going platinum different in every country? Like, why is it so and so copies for one country and then so and so many copies in another? Is it based on population or...?
Why is going platinum different in every country? Like, why is it so and so copies for one country and then so and so many copies in another? Is it based on population or...?
I don't know too much about certifications.
You have almost 300 million people in the States and 17 million in the Netherlands. So yeah, it would be weird if Platinum is the same everywhere
Certifications are not based on population. The biggest factor they account is economy/music market. For instance, India has 1billion people, but Platinum there is like 10k copies...
Brazil has 190 million people (in terms of population, it would be enough to have a strong music market), but Platinum there is 60k (also considering albums here are very expensive, to an extent you spend 20% of your salary with you earns the minimum monthly wage by Brazilian working laws, whereas, you spend much less than it for an album in the USA if your earnings are on the minimum monthly wage by American working laws...
Germany has a bigger population and stronger economy than the UK.
Platinum in Germany: 200,000 copies
Platinum in UK: 300,000 copies
Brazil has a big population, and the economy is quite big too. Not as big as UK or Germany mind.
The problem with Brazil is that people don`t spend their money on music. It`s not part of the culture. We have a very big illegal market also that sells music cheaper. So 80k for Brazil is pretty impressive. Some major Brazilian acts take2 years to sell 100k. GaGa will come for Bey`s wig in my opinion. It`s selling pretty fast.