BEYONCE.
I mean Taylor had every promotional slot lined up. She had immense hype, lead hit singles, marketing on everything and everywhere. You couldn't go anywhere without seeing 1989.
Beyonce simply pressed "send" and it was all over iTunes (JUST ITUNES). It was no where else. And it sold 600k+ in 3 days.
Being able to sell 600k in three days with NO ONE knowing a damn thing about your album is > marketing and advertising your album for months and garnering 600k first day.
Also, the Taylor fans/Beyonce haters need to learn how to read, this is NOT talking about OVERALL album, overall album sales, overall era, OVERALL ANYTHING, its talking about the first 24 hours of 1989, and the first 3 days of BEYONCE.
I've noticed most of you when it comes to Beyonce just spew whatever comes to mind without reading, and yall say the hive has horrible comprehension