Article
How Kelly Clarkson, Nick Jonas, Trey Songz Helped USAID Raise Funds for Eastern Africa
By Josh Kron, New York
As a devastating famine rips its way across eastern Africa and America continues its economic slump, the U.S. government's development arm has teamed up with MTV this holiday season to try a new way to raise much-needed funds to help many of the world's poorest people - auctioning off celebrity merchandise.
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The campaign, known as the FWD Campaign,
featuring musicians (Kelly Clarkson, Nick Jonas, and Trey Songz), MTV reality stars (the cast of Jersey Shore and their merchandise) and Hollywood actors (Uma Thurman, Josh Hartnett). MTV says nearly $4,235 has been raised for such items as a pair of autographed sunglasses from Snooki and the opportunity to meet the cast of Jersey Shore.
http://www.billboard.biz/bbbiz/indus...05772552.story