ATRL Moderator
Member Since: 4/4/2010
Posts: 10,437
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That's awesome, happy for them.
Quote:
Then Christina Aguilera entered the picture, and the story exploded.
The Pop siren and co-star of NBC’s The Voice fell in love with "Say Something" and joined AGBW in recording a duet version, with the original plan having them perform together on The Voice in late November. "We had that in our back pocket," Seviour says. "We were growing single sales, building the audience on tour in a nicely organic way. We were planning to service the record and work toward the show at the end of the month."
Then the call came that Aguilera wanted the band on The Voice on 11/5, and Team Epic’s lead time for the big reveal suddenly shrank to two weeks. "Fortunately, the song was building nicely and we knew it was a hit on its own," Seviour says. "Since we’d won the lottery with Christina, it was time to turn on the mega-millions." An announcement on 11/1 prompted an Entertainment Tonight segment setting up the Voice performance (with pre-orders beginning the night before), and the night of the broadcast saw the song fly to #1 at iTunes.
(...)
Then came their powerful spot on the American Music Awards, where they once again performed with Aguilera—and returned to #1 at iTunes. "It was the biggest reaction earned by anyone on the show," Seviour says. "Meanwhile, radio and video were happening—everything was pumping." Axel and Vaccarino spent much of December doing holiday radio shows.
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