I'VE ALWAYS had the feeling he was just shadowing his personality. Like idk, it really stands out to me.
Look at how he was before fame when that stuff leaked.
Now he's so quiet, trying not to act feminine, doing these non-personal songs (ballads and deep yet they don't actually relate to him personally as you pointed out, he changes everything to be safe), and his personality is different.
Yet before he was on Twitter with the wigs, the open stanning, and the crushes. Idk, I think his label probably has to do with him having a 'shelved' / closet like personality.