When devising Christina's upcoming marketing strategy, did you look to other artists' strategies to use as a template, such as Beyonce's? I know that you've already touched on this before, but could you elaborate on how the new marketing strategy will be different from B2B's strategy? Any 'outside-the-box' approaches? More use of the internet? Or should we expect a traditional approach?
The only thing I can say is that marketing has already begun on Bionic, and most - if not all, of you guys have been exposed to it.