Sometimes I feel like pop girls and their teams/labels are stupid just don't care...
I mean if I was her label now, I would allow her to make another and high-budget video for Into You (if Zara could make several videos for Lush Life why the heck Ari can't) and book her a performance slot at the VMAs then put some $$$ into a GaGa/Britney (prime)/ Beyoncé kinda performance and she will smash again. I mean they need to invest into her. She - Ari is the only one who got potential to be the next main pop girl and I am not kidding...