Gaga screaming out that 3-4 minute mess to iHeart radio programmers and then paying them to describe and hype it as a heartbreak dance pop bop. Lol, the original Joanne the Scammer.
When the monsters start comforting themselves by saying "I didn't like Bad Romance's *insert a random part* part when I heart the snippet/demo for the first time", that's when you know that everything is catastrophic