I can't with you Rihanna stans saying this came out of nowhere.
It has been hyped for the past week and a half. She has been tweeting about it to her 8 (?) million twitter followers and Calvin has also been tweeting about it. It is more than enough time for people to begin anticipating it. Capital FM was even trending on Twitter before and during the radio premiere.
Why use the banner now. Let them wait till it's top50/75 then do it. Better advantage, more people will buy it tomorrow, go out to clubs, this will be massive
I was so excited
